The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Taeshik Gong, Youjae Yi
| Year of publication: |
2018
|
|---|---|
| Authors: | Gong, Taeshik ; Yi, Youjae |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 6, p. 427-442
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| Subject: | cross-national analysis | customer happiness | customer loyalty | customer satisfaction | service quality | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970145