The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand Service Fd:140
| Year of publication: |
2012
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|---|---|
| Authors: | Nam, Sungjoon ; Manchanda, Puneet ; Chintagunta, Pradeep K |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 52.2012, 1, p. 145-147
|