The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
Year of publication: |
2010
|
---|---|
Authors: | Nam, Sungjoon ; Manchanda, Puneet ; Chintagunta, Pradeep K. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 4, p. 690-700
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | services | service quality | new product adoption | word of mouth | contagion | social networks | high technology | hazard models |
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