The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
| Year of publication: |
2010
|
|---|---|
| Authors: | Nam, Sungjoon ; Manchanda, Puneet ; Chintagunta, Pradeep K. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 4 (7.7.), p. 690-701
|