The effect of slow motion video on consumer inference
Yunlu Yin, Jayson S. Jia, and Wanyi Zheng
| Year of publication: |
2021
|
|---|---|
| Authors: | Yin, Yunlu ; Jia, Jayson S. ; Zheng, Wanyi |
| Subject: | audiovisual media | eye tracking | intentionality | slow motion video | visual marketing | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Filmwirtschaft | Film industry | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211025054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662083