The effect of social interaction on economic transactions : evidence from changes in two retail formats
Year of publication: |
December 2015
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Authors: | Goldfarb, Avi ; McDevitt, Ryan C. ; Samila, Sampsa ; Silverman, Brian S. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 12, p. 2963-2981
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Subject: | social cues | consumer choice | retail | social frictions | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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