The effect of social media adoption on exporting firms' performance
María del Carmen Alarcón, Alex Rialp and Josep Rialp
| Year of publication: |
2015
|
|---|---|
| Authors: | Alarcón, María del Carmen ; Rialp Criado, Alex ; Rialp Criado, Josep |
| Published in: |
Entrepreneurship in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78441-448-4. - 2015, p. 161-186
|
| Subject: | Internationales Marketing | International marketing | Social Web | Social web | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Unternehmenserfolg | Firm performance | Exportwirtschaft | Export sector | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493031