The effect of social media apps on shopping apps
Jae Yeon Yoon, Chaehyeon Lee, Jeonghye Choi, Sue Ryung Chang, Jikyung Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Yoon, Jae Yeon ; Lee, Chaehyeon ; Choi, Jeonghye ; Chang, Sue Ryung ; Kim, Jikyung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 23-32
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| Subject: | App stickiness | App usage time | Mobile application | Mobile shopping | Offline social interaction | Social media | Mobile Anwendung | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Online-Handel | Online retailing | Anwendungssoftware | Application software | Internetnutzung | Internet usage | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325442