The effect of social media on bank performance : an fsQCA approach
Houssein Ballouk, Sami Ben Jabeur, Sabri Boubaker, Salma Mefteh-Wali
| Year of publication: |
2024
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|---|---|
| Authors: | Ballouk, Houssein ; Jabeur, Sami Ben ; Boubaker, Sabri ; Mefteh-Wali, Salma |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 1, p. 477-495
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| Subject: | E-reputation | eWOM | Social media | Performance | Facebook | Social mention | fsQCA | Social Web | Social web | Bank | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09640-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062220