The effect of social media on perceived information credibility and decision making
Delonia Cooleya and Rochelle Parks-Yancy
| Year of publication: |
2019
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|---|---|
| Authors: | Cooley, Delonia ; Parks-Yancy, Rochelle |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 18.2019, 3, p. 249-269
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| Subject: | brand engagement | branding | information | marketing | millennials | product information | Social media | social media influencers | trust | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenimage | Brand image | Informationsverbreitung | Information dissemination | Produktinformation | Product information | Markenartikel | Brand | Vertrauen | Confidence | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1595362 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179583