The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Jung-Yong Lee, Chang-Hyun Jin
| Year of publication: |
2019
|
|---|---|
| Authors: | Lee, Jung-Yong ; Jin, ChangHyun |
| Published in: |
Global business and finance review. - Seoul : People & Global Business Association, ISSN 2384-1648, ZDB-ID 2839730-7. - Vol. 24.2019, 1, p. 27-43
|
| Subject: | Sports Sponsorship | Brand Awareness | Brand Image | Perceived Quality | Consumer-Brand Relationship Satisfaction | Brand Commitment | Brand Loyalty | Sponsoring | Sponsorship | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management | Werbewirkung | Advertising effects | Kundenzufriedenheit | Customer satisfaction | Markentreue | Brand loyalty | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17549/gbfr.2019.24.1.27 [DOI] hdl:10419/224414 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012005159