The Effect of Standardized Information on Firm Survival and Marketing Strategies
| Year of publication: |
2005
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|---|---|
| Authors: | Moorman, Christine ; Du, Rex ; Mela, Carl F. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 2, p. 263-274
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