The effect of start/end temporal landmarks on consumers' visual attention and judgments
Sheng Bi, Andrew Perkins, David Sprott
| Year of publication: |
2021
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|---|---|
| Authors: | Bi, Sheng ; Perkins, Andrew ; Sprott, David E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 1, p. 136-154
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| Subject: | Attentional focus | Temporal landmark | Temporal-spatial congruity | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.04.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506522