The effect of startup marketing agility on new product creativity and new product performance : the moderating effect of technological turbulence
Woo-Suk Jun and Ho-Taek Yi and Fortune Edem Amenuvor
| Year of publication: |
2024
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|---|---|
| Authors: | Jun, Woo-Suk ; Yi, Ho Taek ; Amenuvor, Fortune Edem |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 8, p. 1494-1521
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| Subject: | Customer performance | Financial performance | Market performance | Marketing agility | New product performance | Technological turbulence | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-10-2023-0528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015200891