The effect of strategic complexity on marketing strategy and organizational performance
| Year of publication: |
2006
|
|---|---|
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 22.2006, 4
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Complexity theory | Decision making | Marketing strategy | Organizational performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2006.05622dad.001 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015010890