The Effect of Superstar Software on Hardware Sales in System Markets
| Year of publication: |
2009
|
|---|---|
| Authors: | Binken, Jeroen L.G. ; Stremersch, Stefan |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 2, p. 88-104
|