The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Year of publication: |
2008
|
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Authors: | Grant, Susan Jung ; Tybout, Alice M. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 34.2007/08, 6, p. 897-913
|
Subject: | Innovation | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Marktforschung | Market research |
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