The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty
| Year of publication: |
2008
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|---|---|
| Authors: | Grant, Susan Jung ; Tybout, Alice M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2008, 6, p. 897-913
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