The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Shih-Chieh Chuang; Chia-Ching Tsai; Yin-Hui Cheng; Ya-Chung Sun
| Year of publication: |
2009
|
|---|---|
| Authors: | Chuang, Shih-chieh ; Tsai, Chia-ching ; Cheng, Yin-hui ; Sun, Ya-chung |
| Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 24.2009, 4, p. 485-491
|
| Subject: | Werbung | Advertising | Terminologie | Terminology | Werbewirkung | Advertising effects | Markenimage | Brand image | Verbraucher | Consumers | Information | Konsumgüter | Consumer goods |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003934773