The effect of the "evoking freedom" technique on sales in a computer-mediated field setting
Aude Grassini, Alexandre Pascual, Nicolas Guéguen and Céline Jacob
| Year of publication: |
2012
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|---|---|
| Authors: | Grassini, Aude ; Pascual, Alexandre ; Guéguen, Nicolas ; Jacob, Céline |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 4, p. 435-437
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| Subject: | Online-Marketing | Internet marketing | Compliance-Management | Compliance management | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009572784