The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chingching Chang
| Year of publication: |
2011
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| Authors: | Chang, Chingching |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 3, p. 159-168
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| Subject: | Produktdifferenzierung | Product differentiation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Lederwaren | Leather product | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259481