The effect of the sense of power on Chinese consumers' uniqueness-seeking behavior
Deqiang Zou; Liyin Jin; Yanqun He; Qian Xu
| Year of publication: |
2014
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|---|---|
| Authors: | Zou, Deqiang ; Jin, Liyin ; He, Yanqun ; Xu, Qian |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 1, p. 14-28
|
| Subject: | Power | uniqueness seeking | need for uniqueness | need for conformity | Chinese consumers | Konsumentenverhalten | Consumer behaviour | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344871