The effect of the synchrony experience on product evaluation
Xiaoyin Ye, Zhaoyang Guo, Jun Ye
| Year of publication: |
2020
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|---|---|
| Authors: | Ye, Xiaoyin ; Guo, Zhaoyang ; Ye, Jun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 108.2020, p. 247-258
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| Subject: | Product evaluation | Embodied cognition | Harmony | Synchrony experience | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Experiment | Bewertung | Evaluation | Markenimage | Brand image | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175311