The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Year of publication: |
2014
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Authors: | Lee, Min Kyo ; Ryu, Sangyoon ; Clavio, Galen ; Lovell, M. David ; Lim, Choong Hoon ; Pedersen, Paul M. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 3/4, p. 102-119
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Subject: | user-generated content | UGC | Twitter | effictiveness | user source | source credibility | priming theory | framing theory | Olympics | referee's decision | experimental design | Social Web | Social web | Sportveranstaltung | Sport event | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Experiment | London |
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