The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad, Farzana Quoquab, Ramayah Thurasamy, Main Naser Alolayyan
| Year of publication: |
2020
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|---|---|
| Authors: | Jihad Mohammad ; Farzana Quoquab ; Ramayah T. ; Main, Naser Alolayyan |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 1, p. 39-55
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| Subject: | User-generated content | Functional value | Emotional value | Online customers' brand engagement | Kundenintegration | Customer integration | Emotion | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Markenführung | Brand management | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295985