The effect of variability in price on consumer brand choice
B. P. S. Murthi, Ernan Haruvy, and He Zhang
| Year of publication: |
2007
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| Authors: | Murthi, B. P. S. ; Haruvy, Ernan ; Zhang, He |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 5.2007, 4, p. 1-24
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| Type of publication: | Article |
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| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009932587