The effect of verbal and visual components of advertisements on brand attitudes
Andrew A. Mitchell
| Year of publication: |
1986
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|---|---|
| Authors: | Mitchell, Andrew A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 1, p. 12-24
|
| Subject: | Werbemittel | Promotional materials | Werbepsychologie | Psychology of advertising | 1986 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001018876