The effect of visual metaphors and expected value of digital billboard advertising on attitude toward advertising and brand
Kwang Seok Han
| Year of publication: |
2022
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|---|---|
| Authors: | Han, Kwang Seok |
| Published in: |
Economics & finance notes. - New Delhi : Research Science Press (India), ISSN 2277-9671, ZDB-ID 2723631-6. - Vol. 11.2022, 2, p. 105-112
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| Subject: | Visual metaphor | Expected Value | Digital Billboard Advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483879