The effect of weather on users' online behavior
Steffen Försch and Bernd Skiera
| Year of publication: |
2018
|
|---|---|
| Authors: | Försch, Steffen ; Skiera, Bernd |
| Published in: |
Improving decision making in real-time bidding. - Frankfurt am Main. - 2018, p. 85-116
|
| Subject: | weather | user behavior | advertising | targeting | Real-time bidding | Wetter | Weather | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Zielgruppe | Target group | Werbung | Advertising | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012267674