The Effect of Word of Mouth on Consumers Attitudes Toward Products and Their Purchase Probability
| Year of publication: |
2012
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|---|---|
| Authors: | Podnar, Klement ; Javernik, Pina |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 18.2012, 2 (1.4.), p. 145-169
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