The Effect off Price on Choice: A Theoretical and Empirical Investigation

Introduction This paper is a report on an experimental study of consumers' behaviour and on a new theory of choice between close substitutes which we developed from the indications of the results obtained. The theory is not in disharmony with the commonly accepted tenets of the fundamental analysis of demand but differs from the latter in so far as it involves only operational concepts.

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Year of publication:	1979
Authors:	Sowter, A.P. ; Gabor, A. ; Granger, C.W.J.
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 17.1979, 8, p. 673-690
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb001219 [DOI]
Source:	Other ZBW resources

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