The Effect of Trust, Security, and Quality of Service on Online Shopping Decisions (Case Study of Online Shopping Students, Faculty of Economics, State University of Jakarta)

The purpose of this study was to determine the effect of trust, security, and service quality on online purchasing decisions for students of the Faculty of Economics, State University of Jakarta. The population that includes this research are students of the Faculty of Economics, the State University of Jakarta who has shopped online. The number of samples taken in this study was 115 students, namely from the total number of students from the Faculty of Economics, State University of Jakarta. The research instrument was compiled and developed on descriptions based on theoretical studies that have been made by the author. Data collection techniques through questionnaires distributed online through social media sites.The results showed that the variables of trust, security, and service quality had a simultaneous positive effect on online shopping purchasing decisions. Then partially, according to the results of this study, the trust factor or variable has a partial influence on online shopping purchasing decisions. Then, according to the results of this study, there is no partial influence on the security factor or variable on online shopping purchasing decisions. Then also, according to the results of this study, the service quality factor or variable has a partial influence on online shopping purchasing decisions