The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Ajay Aluri; Lisa Slevitch; Robert Larzelere
| Year of publication: |
2015
|
|---|---|
| Authors: | Aluri, Ajay ; Slevitch, Lisa ; Larzelere, Robert E. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 4, p. 670-689
|
| Subject: | Social interactions | Social media | Hotel Web site | Return on engagement (ROE) | Return on investment (ROI) | Social networking sites (SNSs) | Social Web | Social web | Website | Soziale Beziehungen | Social relations | Hotellerie | Hotel industry | Return on Investment | Return on investment | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011326571