The effectiveness of fear appeals in "green" advertising : an analysis of creative, consumer, and source variables
Sumin Shin, Eyun-Jung Ki and W. Glenn Griffin
| Year of publication: |
October 2017
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| Authors: | Shin, Sumin ; Ki, Eyun-Jung ; Griffin, W. Glenn |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 5, p. 473-492
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| Subject: | Green advertising | fear appeal | involvement with environment | advertising source | extended parallel process model | advertising effectiveness | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2017.1290671 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849983