The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products
| Year of publication: |
2013
|
|---|---|
| Authors: | Hornikx, Jos ; van Meurs, Frank ; Hof, Robert-Jan |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 25.2013, 3 (1.5.), p. 152-165
|