The effectiveness of tryvertising in hotels
Sut Ieng Lei, Juan L. Nicolau, Qu Xiao, Dan Wang
| Year of publication: |
2020
|
|---|---|
| Authors: | Lei, Soey Sut Ieng ; Nicolau, Juan L. ; Xiao, Qu ; Wang, Dan |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 85.2020, p. 1-7
|
| Subject: | Direct experience | Hotel | Purchase decision | Spending behavior | Tryvertising | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Kaufentscheidung | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.102403 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012241445