The effectiveness of university sponsorship in increasing survey response rate
Daniel M. Ladik, François A. Carrillat and Paul J. Solomon
| Year of publication: |
2007
|
|---|---|
| Authors: | Ladik, Daniel M. ; Carrillat, François A. ; Solomon, Paul J. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 15.2007, 3, p. 263-271
|
| Subject: | Sponsoring | Sponsorship | Befragung | Interview | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003745473