The effectiveness of university sponsorship in increasing survey response rate
Daniel M. Ladik, François A. Carrillat and Paul J. Solomon
| Year of publication: |
2007
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| Authors: | Ladik, Daniel M. ; Carrillat, François A. ; Solomon, Paul J. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 15.2007, 3, p. 263-271
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884881