The Effectiveness of Upstream Influence Attempts in High and Low Context Export Marketing Channels
| Year of publication: |
2004
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|---|---|
| Authors: | Rosenbloom, Bert ; Larsen, Trina ; Smith, Brent |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 11.2004, 4, p. 3-20
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