The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty
Defeng Yang; Xinxin Wang
| Year of publication: |
2010
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|---|---|
| Authors: | Yang, Defeng ; Wang, Xinxin |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 23886535. - Vol. 4.2010, 1, p. 1-28
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009882716