The effects of a consistent ad series on consumer evaluations: A test of the repetition-variation hypothesis in a South Korean context
| Year of publication: |
2009
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| Authors: | Yoo, Changjo ; Bang, Hae-Kyong ; Kim, Youngchan |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 1, p. 105-124
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