The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction
Jun Ouyang, Yanli Jia, Zhaoyang Guo
| Year of publication: |
2022
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| Authors: | Ouyang, Jun ; Jia, Yanli ; Guo, Zhaoyang |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 8, p. 1511-1528
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| Subject: | attentional bias | dividing line | eye tracking | perceived quantity | post-choice satisfaction | willingness to buy | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21669 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280122