The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Yukyung Lee and Carolyn A. Lin
| Year of publication: |
2022
|
|---|---|
| Authors: | Lee, Yukyung ; Lin, Carolyn A. |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 2, p. 388-403
|
| Subject: | Attitude toward the brand | Consumer-brand identification | Corporate social responsibility | Perceived brand innovativeness | Sustainable apparel advertising | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenführung | Brand management | Firmenimage | Corporate reputation | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Markenartikel | Brand | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-05-2021-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013162819