The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Sigal Segev and Weirui Wang, Juliana Fernandes
| Year of publication: |
2014
|
|---|---|
| Authors: | Segev, Sigal ; Wang, Weirui ; Fernandes, Juliana |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 1, p. 17-36
|
| Subject: | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Webanalyse | Web analytics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256889