The Effects of Advertised and Observed Quality on Expectations About New Product Quality
| Year of publication: |
1995
|
|---|---|
| Authors: | Kopalle, Praveen K. ; Lehmann, Donald R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 3, p. 280-290
|