The effects of advertisement encoding on the failure to discount information : implications for the sleeper effect
David Mazursky ; Yaacov Schul
| Year of publication: |
1988
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|---|---|
| Authors: | Mazursky, David |
| Other Persons: | Schul, Yaacov (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 1, p. 24-36
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| Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Informationsökonomik | Economics of information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001063714