The Effects of Advertising Messages about a Non-target Product on the Evaluation of a Target Product: An Experimental Study
| Year of publication: |
2002
|
|---|---|
| Authors: | Chang, Horng-Jinh ; Huang, Chih-Wen ; Tai, Ai-Ping |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 19.2002, 2, 1, p. 248-257
|