The Effects of Advertising on Brand Switching and Repeat Purchasing
| Year of publication: |
1994
|
|---|---|
| Authors: | Deighton, John ; Henderson, Caroline M. ; Neslin, Scott A. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 1, p. 28-43
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