The effects of animated banner and pop-up ads on commercial Web sites
Yuan Gao; Marios Koufaris; Robert H. Ducoffe
| Year of publication: |
2005
|
|---|---|
| Authors: | Gao, Yuan ; Koufaris, Marios ; Ducoffe, Robert H. |
| Published in: |
Advanced topics in electronic commerce ; Vol. 1. - Hershey Pa. : Idea Group Publ., ISBN 1-59140-820-2. - 2005, p. 28-50
|
| Subject: | Website | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003337583