The effects of asymmetric social ties, structural embeddedness, and tie strength on online content contribution behavior
Rishika Rishika, Jui Ramaprasad
| Year of publication: |
2019
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|---|---|
| Authors: | Rishika, Rishika ; Ramaprasad, Jui |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 7, p. 3398-3422
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| Subject: | online content contribution | online social community | social contagion | reciprocated ties | follower ties | followee ties | asymmetric online social ties | structural embeddedness | tie strength | propensity score matching | Soziale Beziehungen | Social relations | Social Web | Social web | Soziales Netzwerk | Social network | Leistungsbündel | Bundling strategy | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012039999